Coinbase Unveils Custom Stablecoin Service: A Strategic Move to Dominate Branded Digital Currency Infrastructure

In a significant expansion of its financial ecosystem, Coinbase has launched a groundbreaking 'Custom Stablecoins' service, empowering partners to issue their own branded stablecoins. This initiative, leveraging a flexible collateral framework anchored by USDC, marks a pivotal step in Coinbase's strategy to cement its role as a core infrastructure provider in the global digital economy. With early adopters like R2, Flipcash, and Solflare already onboard, this service could catalyze a new wave of institutional and consumer-facing cryptocurrency applications, further bridging traditional finance with the innovative potential of blockchain technology.

Coinbase Launches Custom Stablecoin Service for Branded Cryptocurrencies

Coinbase, the U.S. cryptocurrency exchange, is rolling out a new 'Custom Stablecoins' service that allows partners to issue their own branded stablecoins. The initiative, backed by a flexible collateral structure including USDC, aligns with Coinbase's broader strategy to expand its global financial infrastructure.

Partners like R2, Flipcash, and Solflare are already preparing to launch their stablecoins under this program. The service enables brands to embed their identity in every transaction while Coinbase handles the technical backend—from issuance to collateral management.

The economic model incentivizes adoption through balance rewards and revenue sharing. Coinbase positions these stablecoins not just as payment tools but as foundational infrastructure for brands to build ecosystems around payments, transfers, and user engagement.

Coinbase System Update 2025: What’s Next for Trading, Payments, and Crypto

Coinbase is positioning itself beyond its origins as a cryptocurrency exchange, unveiling ambitious plans to rebuild financial infrastructure on blockchain rails. The company argues traditional systems are plagued by inefficiencies—slow settlement, high costs, and operational hours constrained by legacy banking frameworks.

At the core of its 2025 roadmap is the 'Everything Exchange,' a unified platform enabling trading of cryptocurrencies, stocks, and prediction markets within a single interface. Stocks will be purchasable using USDC, with rewards mechanisms and 24/7 trading availability. Leveraged products for equities and indices are also in development.

The update highlights solana integration among expanded crypto offerings, emphasizing access to 'millions of assets.' A new prediction market feature, developed through a strategic partnership, will allow wagering on elections, sports, and macroeconomic events—further blurring lines between traditional finance and crypto-native functionality.